Microsoft Sees Increasing Momentum in the Midmarket Segment

[mazzy]

Microsoft VP John Lauer discusses the company's momentum in the midmarket segment, its evolving strategy for serving this market, and why Microsoft is the best bet for customers and industry partners to grow their business.

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PressPass: John, let's start with you. Your new role at Microsoft is focused on midmarket strategy. What have you found to be the biggest differences between the small business and midmarket?
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PressPass: Microsoft is experiencing considerable momentum in the midmarket segment. What do you believe are the contributing factors?
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PressPass: How is Microsoft re-defining its midmarket strategy?
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Press Pass: What is the goal of the midmarket customer relationship program?
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PressPass: Considering the momentum Microsoft is experiencing in the midmarket, why make changes to a strategy that appears to be succeeding?
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PressPass: You mentioned partners as critical and called out the role of ISVs. What is your strategy for engaging ISVs?
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PressPass: Which Microsoft products are best suited for midmarket businesses?
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PressPass: Great, so from a customer's perspective, how do the products offered by Microsoft serve businesses in the midmarket?
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PressPass: What are some of the main challenges midmarket businesses faces today?
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PressPass: How does Microsoft accommodate that challenge?
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PressPass: Obviously, industry partners are the strongest connection to customers, so how does Microsoft plan to keep a pulse on the midmarket customer long term?
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PressPass: Why should a business in the midmarket, or an industry partner specializing in that segment, invest in Microsoft technology and services?


Подробнее...
http://www.microsoft.com/presspass/feature...21Midmarket.asp